Corporate Identity Guidelines

The New Somerset and Dorset Railway was formed on 6 March 2009, 43 years to the day since the original S&D closed to passengers.  It was formed as a reaction to climate change, peak oil, capacity restraints on the network and inefficiency in other forms of transport.

Our aim is to use a mix of lobbying, strategic track-bed purchase, fundraising and encouragement and support of groups already preserving sections of the route, as well as working with local and national government, local people, countryside groups and railway enthusiasts, to restore sections of the route as they become viable.

Having an effective and easily recognisable brand helps us to promote the railway and its restoration.


The New S&D logo is as follows:

New S&D Logo

Logo Specifications

The logo is square.

The light green colour at top left is #669966, and the darker green colour at bottom right is #336633. There is a normal gradient between the two colours.

The font for the "S", ampersand (&) and "D" is Georgia regular. The "S" and "D" text is pale yellow #FFFFCC and the ampersand (&) is white #FFFFFF.

The text horizontal centreline is positioned 5% above the horizontal centreline of the square.

Logo Proportions

Logo Downloads


Totems are used for railway station signage, as well as on clothing (including the hi-visibility vests worn by staff) and goods for sale in our shops. Shown below is a sample totem:

Totem sample

Totem Specifications

When printed at 40cm wide, the black borders are 5mm wide, and the middle text is no larger than 600pt.

The font used in the top and bottom sections of the totem is Georgia regular. The font used in the middle section of the totem is Arial bold.

The top text always reads "New Somerset & Dorset Railway" in Title Case, and the bottom always contains the simple form of our own website domain name in lower case. The middle text is either: the railway station name; project group (for example, "ENGINEERING"); "VOLUNTEER" or "STAFF".

Totem Downloads

Page last updated: Monday, March 2, 2015